On Dec. 20, The New York Times wowed readers and industry peers alike with the publication of an interactive feature called “Snow Fall,” which told the story of a fatal avalanche in Washington’s Cascade Mountains this past February. It was not your ordinary multimedia feature. It brought words, pictures, video and interactive graphics together in a whole new way that had many hailing the project as a harbinger of the future of journalism.
That challenge may sound familiar. Increasingly, we in higher ed are finding ourselves needing to figure out how to wrangle multiple content elements—say, a video, a story, and a photo gallery—into a cohesive presentation.
In the six days following its launch, “Snow Fall” received more than 3.5 million pageviews and 2.9 million visitors—nearly a third of whom were new visitors to nytimes.com, according to a New York Times memo.
Snow Fall - the NY Times video story
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